| DFH started its operations by opening
of 2 pharmacies in Mumbai in the month of May 2001. The chain has
ever since been expanding in a phased manner. The period between
Dec 2001 and Feb 2002, saw the DFH team go all out as they opened
3 pharmacies in Dec. and subsequently another 4 in Feb, 2002. March
witnessed the launch of Dialforhealth's first store in Pune. The
responses the pharmacies are receiving are indeed encouraging. Introduced
for the first time to the concept of quality service in medicine
buying, customers are not just happy but rather delighted. The additional
healthcare benefits being provided by the pharmacies like free diagnostic
camps where blood pressure, blood sugar, body-fat content check-up
is done, leaves the customers impressed. The pharmacies also provide
services like detailed information on customer queries pertaining
to healthcare needs and also arranges for appointments with doctors.
Customers also appreciate the auto-refill facility provided by DFH,
wherein medicines are delivered to them at regular intervals. This
service removes the hassles of one having to remember to purchase
fresh stock of medicines or finding that one is out of medicines.
Customers who take medicines regularly like diabetic, high blood
pressure patients find this service very useful.
In today's competitive markets, it is service, especially service
with a smile, that is the differentiating factor and which decides
who the winner would be. A customer visiting a DFH pharmacy is
genuinely surprised to find friendly pharmacists greeting her
with a smile. Medicines are not just sold at DFH pharmacies, rather
they are dispensed in the right manner, with the patient being
educated about the dosage and do's and don'ts while on medication.
Should the customer have more queries, detailed information is
provided to her.
Dialforhealth is presently focusing on Mumbai (link to Aamchi
Mumbai) for its retail operations. It has ambitious plans of expanding
its services to newer areas of Mumbai and to larger sections of
the society. On the operational front, DFH is moving towards centralized
purchases to realize economies of scales. This will also improve
the service of the pharmacies ensuring that the goods reach the
shelves at the right time.
When it comes to systems and operations, Dialforhealth is ensuring
that the best management practices are in place. Dialforhealth
stands for quality products with quality service, which makes
it a healthy experience at no extra cost for the customers.
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